Well, I've said it before and I'll say it again: employee fatigue is a big problem for many of today's digital signage networks, and it appears from this BrandRepublic article that the latest casualty is Tesco TV. You can't really blame employees for being driven mad by the same 10 or 12 minute loop of commercials playing over and over again. At the same time, though, it's hard for many digital signage network owners to justify the expense of creating additional hours of content in order to reduce the repetitiveness of it.
Perhaps this will spur the use of more targeted audio, using sound domes or those HSS speakers. Of course, the more targeted the sound (physically), the smaller the audience size for your network. I'm quite curious to see how Tesco and network operator JC Decaux decide to attack this problem, since we've seen other news indicating that the performance of Tesco's in-store TV network hasn't lived up to its initial expectations.
Perhaps this will spur the use of more targeted audio, using sound domes or those HSS speakers. Of course, the more targeted the sound (physically), the smaller the audience size for your network. I'm quite curious to see how Tesco and network operator JC Decaux decide to attack this problem, since we've seen other news indicating that the performance of Tesco's in-store TV network hasn't lived up to its initial expectations.
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