ScreenFX buys POPTV

ScreenFX, UK digital signage company and operator of the MallFX, TrainFX, HealthFX, BigFX and LiveFX advertising services, announced that it has bought screen media sales company POPtv to boost ad sales on its 3,000+ screen network. While there's not much detail, AVInteractive has a short article on the acquisiton here, and the actual ScreenFX press release is here. A brief clip:

ScreenFX plc (AIM: SFX), the digital advertising and communications specialist, today announces the acquisition of POPtv Limited (“POPtv”), an independent media sales company representing screen media in shopping malls, health and retail environments, for a total consideration of £75,000, together with a management earn-out linked to gross profit over the next four years. Independently owned POPtv, which stands for ‘Point of Purchase’ TV, had a turnover of £1.2 million at 31 March 2006. All POPtv senior management will remain in position.

Since the company is publicly traded, we should be able to tell whether this purchase had a positive impact some time in the next few quarters.

Tags: digital signage, in-store TV, POP displays, retail TV