Wednesday, October 18, 2006

Channel M merges with ScreenPlay's In-Store division

According to this brief blurb at DDI Magazine, Seattle-based digital media producer ScreenPlay will merge with Channel M, who bills themselves as the, "largest non-traditional media company offering retail marketing service."

After the merger, Channel M will take over ScreenPlay's In-Store division (which will double its size), and ScreenPlay will become the exclusive content provider for Channel M.

Tags: ScreenPlay, Channel M, in-store media, retail media, digital signage

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