Wallflower says: ready for world domination

From the "I couldn't make this stuff up" department:

Synergetix, the maker of digital signage software called Wallflower, announced that they were "poised for world domination" in this press relesase. I didn't realize that any of the companies in our industry had yet formed an international alliance of evil, hijacked a sub full of atomic bombs, built a secret headquarters in a volcano, or done any of the other things I associate with such phrases. All sillyness aside, the press release is relatively devoid of news, though it does suggest that (for some, at least), the market is heating up in China, a'la this quote:

"We have been in India for some years now, but China is the most exciting market. We have a number of deals we have been negotiating there for some months."

He declined to give details, but confirmed the company was looking at a deal to drive 65,000 screens, while another could potentially see it involved with a 250,000-screen rollout in the US and UK, but mostly in China. Both deals should be confirmed in the New Year, he said.

I think I'll have to remain skeptical of pre-announced deals for very large networks by companies poised for world domination. Still, there's no doubt that while many companies have focused entirely on the US and Europe, there are established and emerging markets in Asia that deserve some attention.

Tags: Wallflower, digital signage, out-of-home advertising,