It's such a shame that sarcasm doesn't translate well into written text, because some people will see the title of this article and automatically assume that it's for real, rather than just the beginning of a rant about yet another impossibly stupid press release. Rather than dignify the press release with an analysis of why it's so amazingly wrong, I'll instead just pull a few choice quotes and qualify them to make them more true:
m-cast® has direct synergy with GSBC's patented Smart Screen technology, which is set to dominate the global advertising screen market [the company's executives really, really hope, since they're going to try and float the stock on the NASDAQ]
The m-cast® system is widely regarded as the world's most powerful and responsive system for displaying multi-media on digital screens [based on a sample of offerings starting with "m" and ending with "-cast"]
GSBC conducted extensive research [in areas having nothing to do with technology, marketing or retail], and identified m-cast® as the most innovative and powerful digital signage product in world
[m-cast] is a unique solution that will transform the emerging digital signage sector and turn it into a medium advertisers can rely upon [, not entirely unlike the way that advertisers already rely upon existing digital signage networks]
"No one should underestimate the GSBC strategy. GSBC is well funded and absolutely focussed on success. They are a highly motivated team and the solution GSBC will bring to advertisers is not only innovative, it's effective and it'll be coming to a screen near you very soon." [, so please buy our stock!]
Many of the largest point-of-sale (POS) systems are preparing to integrate m-cast® functionality into their core POS offerings. [We expect the first ones to start shipping any day now... honest.]
Ok, that's enough fun for one day. I'm hopeful that tomorrow we'll see a new press release announcing that the company has successfully integrated their technology with a best-of-breed content management package powered by leprechauns.
Tags: digital signage, retail media
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1 comment:
YOU ARE SO RIGHT ABOUT M-CAST IT SEEMS AS THE FOUNDER FELT THE SAME WAY AND DUMPED M-CAST AND THERE WHOLE MANAGEMENT TEAM. THE NEW COMPANY THAT IS GOING TO REALY WIN IS THE FOUNDERS COMPANY.
WWW.GSBCGLOBAL.COM
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