Ok, I can't verify that last part, but after reading this marvel of a press release, can you blame me? I know that sometimes I let my competitive nature get the better of me and I feel the need to bash on some poor PR, but in this particular case, I don't think I could do any worse than to simply request you read it. Look at this:
Ronald Flynn then said "using and applying the current contracts and our current target markets we estimate that GSBC will have revenue over the next five years of $43.2 billion USD. Our revenue model coupled with our global acquisitions will help us dominate as we own the hardware and now the software and as I've stated before we want to corner the digital signage business.and this:
After the introduction, the CEO of GSBC stated, "I would like to thank everyone involved with GSBC for your continuous support and want to make it clear that our initial target market will start in Asia. We are convinced that NET.TV which is listed on the German DAX, under the symbol WGJ.F and in America under the symbol NNNV.PK, will most definitely corner the market in Europe. We will have over the next 36 months a large market share around the world and will continue our quest to become the largest digital signage company on the planet."Well, it's nice to have a goal. Then there's this:
Later that evening, GSBC kicked of the event with many Thai superstars such as Pamela Baudin, Thailand Superstar Show, dancers, and singers. The event lasted until midnight.Money well spent, I'm sure.
Forget for a minute that the press release reads as is if it were written by a 3rd grader doing a report on "what I watched daddy do at work today." Forget that every other sentence starts with " Ronald Flynn." And even forget that you've probably never even heard of most of the companies that are preparing to own the digital signage market, crushing the competition into little more than dust. $43 billion in revenue? To put that in perspective, Google did about $10.6B last year, and Cisco did about $28.5B. I'm going to go out on a limb here and suggest GSBC's projections might be a tad optimistic.
But then again, if they were (completely hypothetically speaking, of course) preparing for some kind of stock pump-and-dump operation, all this posturing might make sense. You'd have to be targeting a very specific group of wealthy but relatively unintelligent investors, but I understand that there are some of those out there.
And of course, there is always the outside chance that GSBC really does have something amazing cooking that they've been keeping under wraps and will soon unleash upon the digital signage industry. I'd much prefer to see that, in fact, since healthy competition will do more good for the industry than an ugly scam will.
[2007-02-16 11AM UPDATE]: Dave Haynes at the sixteen:nine blog has summed up his opinion on the matter with an oddly appropriate image.
Tags: digital signage