Clear Channel adds more electronic billboards

Trying to extend their lead over Lamar's digital billboard network, Clear Channel announced that they'll be adding even more screens to their empire, further solidifying their position as the current industry leader. With a total of 76 of the large, expensive LED billboards installed since the first of the year, Clear Channel has now invested tens of millions of dollars in modernizing their static billboard empire.

I'd love to know what they expect their time-to-positive-ROI will be, but one thing's for sure: they obviously expect the ability to rotate through multiple spots to pay big dividends.

Tags: electronic billboards, out-of-home advertising, digital signage