Hot on the heels of the successful IPO of AirMedia, a digital signage network company focused on airports and airplanes in China, comes news of yet another gigantic network getting ready to go public. According to StreetInsider:
Anybody know of a huge network in China that either a) hasn't been bought up by Focus Media, or b) isn't going public on a US exchange yet? I'd like to know how many (if any) are still left.
Tags: VisionChina, digital signage, out-of-home advertising
VisionChina Media (Nasdaq: VISN) filed a registration statement with the SEC for an initial public offering of its common stock. The proposed maximum aggregate offering price is $100 million. The company plans to list on the NASDAQ under the stock symbol "VISN."To give you an idea of what the "largest out-of-home advertising network... to deliver content and advertising on mass transportation systems" means when you live in China, there are about 13,000 screens under the network's control, which gives the company access to millions of middle and upper-middle class people in the country's largest cities every day.
The offering is being made through Credit Suisse, Merrill Lynch, CIBC World Markets and Piper Jaffray.
VisionChina Media operates the largest out-of-home advertising network using real-time mobile digital television broadcasts to deliver content and advertising on mass transportation systems in China based on the number of displays. VisionChina operates its advertising business in China through its consolidated affiliated entity, China Digital Mobile Television Co., Ltd., or CDMTV, due to PRC regulatory restrictions on foreign investments in the advertising and mobile digital television industries.
Anybody know of a huge network in China that either a) hasn't been bought up by Focus Media, or b) isn't going public on a US exchange yet? I'd like to know how many (if any) are still left.
Tags: VisionChina, digital signage, out-of-home advertising
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