Much anticipated? By whom? Still, I read it in a press release, so it must be true. As it notes:
"The Digital Signage Show debuts in 2008 at KioskCom Self Service Expo in Las Vegas, Nevada. Both shows will be co-located at the Mandalay Bay Convention Center from April 16 – 17, providing attendees with access to like-minded colleagues and thought leaders, new technologies, forums and case studies.I'll be honest. I really, really, really hate trade shows. I don't like attending them and I don't like exhibiting at them. The return on investment for all parties is questionable at best, and as a source of research and information, even the best trade show will pale in comparison to some heavy-duty research on the web and a couple of well-planned day trips (and if you're the customer, you can usually get the vendor to come over for free, and on your schedule). However, I've been to a number of "The Kiosk Show" shows in the past, and they're fairly well done. The audience is reasonably-well qualified to keep out the riffraff and hobbyists (though some always slip through anyway), and traffic is typically high enough to keep you busy (as an exhibitor), but low enough that well-qualified attendees feel comfortable talking for a while if they want to.
"'The Digital Signage Show is debuting after extensive research over the last 12 months, including meeting with industry leaders, companies that have deployed digital signage initiatives, current attendees and digital signage exhibitors. It became clear to us that our attendees made the final decisions on digital signage purchases, and they requested that we enable them to meet with more of these suppliers by bringing them to the event,' said Lawrence Dvorchik, General Manager, KioskCom Self Service Expo and The Digital Signage Show. 'They are excited about now being able to fill their short list of suppliers and address all of their buying needs under one roof at one time.'
I agree with Dave Hayne's take, though. Do we really need any more of these things? There's already DSE, a bunch of Strategy Institute conferences, more conferences by IntertechPira, an existing slate of kiosk shows, GlobalShop, NRF, Infocomm, etc., etc. I'm thinking of getting out of the software business and starting a calendar of digital signage-oriented shows and events, since there must be a lot of money in it.
Tags: digital signage, trade show, kiosks