Tuesday, January 15, 2008

Combining digital signage with supermodels? Bravo!

Or more specifically, Bravo network, who's new show Make Me A Supermodel premiered on Jan 10, has been strutting images of the show's hosts across digital screens in window displays across Manhattan according to this article in Multichannel News. If you want to see it, though, you'd better make your way over to Rockefeller Center by tomorrow!
Make Me A Supermodel, which premieres Jan. 10 at 10 p.m. on Bravo, will go digital at the NBC Experience Store at 30 Rockefeller Plaza, where the network has created a pair of high-tech digital displays. In one window, fans, via their mobile phones, will be able to dial a number and have one of the show’s 14 models --or at least a digital iteration thereof -- strut the catwalk. In the other, images of supermodels and show hosts Nike Taylor and Tyson Beckford replicate the actual motion of people moving in front of that window. The displays run through Jan. 16.
Normally I'd say something about what a great multichannel approach this is, but considering the name of the publication that's probably pretty obvious :)


1 comment:

DailyDOOH said...

We are doing a similar thing with a client showcasing their technology at London Fashion Week (10th - 15th Feb) using Human shaped screens like this http://www.dailydooh.com/archives/758

The lady on that screen, shown full size, was created by the folks at MediaZest for a client in Germany - also used in retail shhop windows.