Tuesday, January 22, 2008

POPAI seminar on digital signage content creation this Thursday!

Hehe, forgot to post about this. This Thursday (January 24, 2008) I'll be giving a webinar on digital signage content strategies for POPAI. I'll be discussing copy writing, scene layout, the use of color, contrast and motion, and other tips for making content as memorable as possible. Here's the important info:

Killer Content:
Tips to Maximize the Performance of your Digital Signage Content

DATE: January 24, 2008
TIME: 3:00 - 4:00 pm EST
LOCATION: On the Web
MaRC Credits: 1 in Category II

If you want to sign up (there's still time), visit POPAI's registration site. As much as I hate promoting myself, I'm actually quite pleased with this presentation as it brings together the wisdom gleaned from literally hundreds of sources including industry experts, creative experts, and, of course, operating digital signage networks. I learned a huge amount putting it together (which I'm sure will be a matter for future blog posts), but this nice hour and a half webinar is a great way to get a crash course on designing for digital signs.

The table of contents, you ask? It looks like this:

Psych 101
  • How context affects perception and memory
  • How to make items more recall-able
  • How context affects comprehension
  • Avoiding attention vampires
Text & Copywriting
  • Slogans, phrases and fragments
  • Using calls to action
  • Text display
Visual Design
  • Color
  • Contrast
  • Shot composition & screen layout
Designing for Motion
  • Motion & timing
  • Silhouette

Hope to see you at the webinar!

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2 comments:

DailyDOOH said...

Is this open to POPAI members world wide?

Bill Gerba said...

It is, though as it starts at 3PM EST, it may end quite late for anyone in a time zone later than GMT.