... or, I guess, crashing. And not the real city, either, just the big hotel and casino on the Las Vegas strip. Not much to say here, just some fun pics (courtesy of The Daily WTF).
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Follow Bill Gerba on TwitterDigital signage refers to customizable displays that deliver targeted content, such as product advertisements, weather updates, and news. These dynamic signs can be changed on-the-fly to reflect differences in the viewing audience from location to location, morning to afternoon, etc. In this blog, I'll try to keep up with the news from this rapidly-evolving industry, looking for everything from the biggest plasmas being produced to the newest marketing trends.
5 comments:
These pictures are great. Any idea what company is behind the screen or if the casino manages it in-house? It's not a "blue screen" but pretty darn close.
I don't know about Paris, but if they're anything like the MGM properties (MGM Grand, Monte Carlo, Treasure Island, etc.) they're run internally.
I wonder what percentage of digital signage is not working correctly, right this minute? Any guess? The number of times that I've seen some of this stuff down seems like a lot. Has there ever been any sort of survey on this? PC's don't seem reliable enough, but maybe they would be better if running some type of Linix vs. Windows.
That sounds like a pretty tough thing to measure, but my own experiences suggest it's a pretty high percentage, maybe even as high as 8-10%
Thankfully, I do think that this is coming down as more people take their DS projects seriously, more money is put into it, and the tech continues to mature.
And of course, I'm sure a Linux-based system would fix it 99% of the time :)
I've seen supermarkets with scrolling lightboxes that must have been down at least 25% of the time. Digital signage is certainly the way to go. DS still seems to be in need of it's "killer app" or at least an identity of it's own vs. comparisons to established advertising.
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