Thursday, March 20, 2008

And the winners are...

POPAI Digital announced the big winners of the second annual Digital Signage Awards contest last night in a star-studded gala event. We had a great pool of entries this year, many of which were significantly better than some of the best spots from last year. In addition to the gold, silver and bronze medalists listed below, this year we also awarded two special prizes, for Digital Signage Network of the Year, and Digital Signage Content of the year. The lucky winners were: PRN and Wal-Mart for the Content award for their spot for introducing Oreo's new Cakesters product, and MTi and Verizon Wireless for the Network award, for their interactive display wall network. Here's the complete list of winners, including those for POPAI's OMA awards (for static POP). Warning: it's a PDF link.

Congratulations to all the winners, and thanks to everyone who participated this year. I'm going to see about posting some of the winning videos and images so you can judge for yourself whether or not it's the best in the industry. Don't agree with our choices? Then show us what you're made of, and make sure to enter in next year's contest!

  • Content
    • Silver - USPS/Post Office of the Future by Draft FCB for the U.S. Postal Service
  • Network
    • Gold - Bloomberg by Scala Broadcast Multimedia for Bloomberg
    • Silver - Reuters InfoPoint by Wireless Ronin Technologies for Reuters
    • Bronze - Digital Signage Network for SAIT Polytechnic by Omnivex Corporation
Health Care
  • Network
    • Bronze - Fraser Health Network by Omnivex for Fraser Health
  • Content
    • Silver - Mike's Hard Lemonade Spot by Artisan Complete for Mark Anthony Brands
  • Network
    • Silver -Yum! Brands/KFC Digital Menu Boards by Wireless Ronin Technologies for Yum! Brands
    • Bronze - Krystal by Scala Broadcast Multimedia for The Krystal Company
  • Content
    • Gold - Oreo Cakesters spot by PRN for Kraft Foods, Inc.
    • Silver - Radeberger Gruppe KG / Jever Familia Markt by SEEN MEDIA GMBH & CO KG for Radeberger Gruppe KG
    • Bronze - Holiday Photo Card spot by PRN for Wal-Mart
    • Bronze - PNC Bank - No ATM Fees spot by John Ryan for PNC Bank
  • Network
    • Gold - Verizon Wireless "Interactive PDA Wall" by MTI, Inc. for Verizon Wireless
    • Silver - PNC Bank - Digital Signage Rollout by John Ryan for PNC Bank
    • Bronze - Harley-Davidson In-Store Branded Media Program by Nanonation for Harley-Davidson
  • Network
    • Silver - Lamar digital billboard network by Scala Broadcast Multimedia for Lamar Digital

1 comment:

Anonymous said...

Liberate the Billboard!