"Pushing Daisies" gives multi-sensory storefront windows a shot

Here's something I haven't seen done before. As Dave Weinfeld notes, "Motomedia just launched a Streetlevel Digital Billboard for the television show "Pushing Daisies" in London. The Streetlevel Billboard offers touch and motion interactivity, as well as scent emission (meaning passersby get wafted the scent of fresh cut grass)."

I've encountered (and have been generally underwhelmed by) a number of digital shop window projects now, and while they still have an interesting novelty value, my current feeling is that either a) not enough people notice them because they're too timid, or b) they're impossibly annoying because they try to attract the attention of every passer-by.

Not having seen this window in person I can't say if it falls into either category, but I'm very curious to see if and/or how the addition of scent (in this case, fresh-cut grass, as the article notes) has any impact on performance. It's certainly a creative touch, so there's something to be said for that.

Tags: digital signage, interactive, store window