The morning press - digital signage news for May 7

Here are some of today's interesting clips from the web:

• Lightscape Technologies forms strategic partnership with Ogilvy & Mather - Lightscape, an operator of outdoor LED billboards and provider of LED solutions, announced that it has signed an agreement with a unit of Ogilvy & Mather Group, a leading global advertising agency, in order to secure advertising contracts for Lightscape's growing LED media network in China and Hong Kong. The agreement establishes a framework through which Lightscape will offer its portfolio of large-scale, high-resolution LED billboards to clients of Ogilvy & Mather as they develop their advertising and media-planning strategies. In addition, Ogilvy & Mather will refer suitable new LED billboard locations to Lightscape, which will subsequently be developed by Lightscape to further enhance the breadth of its network.

• TNS rejects WPP buyout offer; Nielsen may be next - TNS, the research company that has been pushing into the ratings space via digital TV set-top data, has turned down a $1.87 billion buyout offer from WPP Group. Nielsen Co., TNS’s biggest competitor, is believed to be preparing an even heftier offer, writes MediaPost.

• Fujitsu to provide comprehensive digital media solutions - Fujitsu Transaction Solutions Inc. today announced that it will work with partner TELentice Global Inc. to market Fujitsu’s new, comprehensive Digital Media Solutions (DMS) to retailers. Fujitsu and TELentice have developed a system that combines the hardware, software and services required to create, deploy and manage chain-wide, multi-media information campaigns.

• PumpTop TV becomes largest TV network at gas stations - With nearly 6,000 LCD screens mounted on the fuel pumps at more than 550 U.S. gas stations, PumpTop TV has emerged as the nation's largest gas station television network.

• Titan Worldwide launches internal T-TV digital screen network - Titan is putting its money where its digital mouth is. The world's largest privately held Out-of-Home advertising sales company has launched an internal video network of 23, 40-inch, broadband-connected LCD screens for its 800+ employees in 20 offices around the world.

• PRN to sell ads on shopping-cart screens - Premier Retail Networks (PRN) is to link its in-store screen-advertising platform to Cabco Group's TV-enabled shopping carts, and sell airtime on them. The two companies will establish “a seamless connection” between the Cabco TV Kart screens and PRN's platform, they said. The screens are fixed in specially-designed shopping carts (pictured) and serve to entertain children seated in the lower area of the carts as well as to deliver commercial messaging to the adults pushing them.

Tags: digital signage, digital signage news

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