The morning press - digital signage news for July 22

Here are some of today's interesting clips from the web:

• Captivate Adds New Content Partners - To Bolster its business editorial, the Gannett-owned out-of-home company has partnered with BusinessWeek, Harvard Business Review, Crain's New York Business, and Crain's Chicago Business.

• ScentAir Integrates Smell Technology With Audio & Video Technology - ScentAir have developed a custom scent delivery system to deliver audio and scent into a retail-type environment. The company partners with the world's best fragrance houses to provide over 1000 scents from its scent library, offering the right smell for almost any environment.

• Geico Rocks Ecast Network with Caveman Promotion - The campaign incorporates notable features that are unique to an Ecast promotion. For example, the user-interface actually morphs into part of the insurance company's integrated marketing campaign, meaning that the advertiser has completely branded the jukebox controls. There are few advertising vehicles that can offer such a feature. Geico is the first insurance company to recognize the value of the Ecast network and its reach to the elusive 21-34 demographic.

• Behavioral: 'It's Only Going To Get Creepier' - "Digital and addressable media will go from just your PC to your living room, your kids at school, in your car, at work." Martin predicted this would essentially mean a coordination of behavioral targeting, mobile distribution and place-based video or interactive digital displays.

• SMPTE to set home 3-D standards - The Society of Motion Picture and Television Engineers is starting a significant initiative that could help to propel the stereoscopic 3-D home entertainment industry forward. The international standards-setting body will create 3-D mastering standards for content that will be viewed in the home -- for all devices and delivery methods.

• New Cleverdis Digital Signage Advertorial released - I'm not a huge fan of their advertising-driven editorial style, but the report does report a number of case studies and showcases some of the more interesting things going on in Europe. Download the 18 megabyte pdf here.

Tags: digital signage, digital signage news

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