Wednesday, July 30, 2008

The morning press - digital signage news for July 30

Here are some of today's interesting clips from the web:
  • Shoppers Can Play Game While in Line at PRN Stores - Game Show Network (GSN) announced a programming deal to present content on PRN’s Checkout TV network to shoppers in supermarkets nationwide. The content, called Catch 21 In Line” combines elements of GSN’s new game show “Catch 21” customized for supermarket shoppers with a GSN campaign promo designed to get shoppers to tune in to the show. As shoppers wait in line, they are invited by a message from host Alfonso Ribeiro to play the game by answering trivia questions worth a total of 21 points.
  • POPAI G2: Guide to Digital Media in Retail - Designed as a first-read for new entrants into the UK digital media in retail marketplace, this introductory document provides a broad overview of the UK retail market. It explains who is using digital media and how it is being used in relation to delivering an enhanced shopping experience for customers and the resulting commercial return for retailers. (it's a pay-for publication unless you're part of the UK chapter of POPAI, unfortunately).
  • CBS Continues Aggressive Video Network Push - Unlike other TV networks, CBS is taking its commitment further. Owning networks—or, at the very least, signing exclusive sales agreements with networks—allows CBS to control not only content but all inventory, a plus for advertisers. "CBS is more serious about the space than their competition—they aren’t just looking to rep space,” says Daniel Wilkins, president of Atlanta-based out-of-home agency Wilkins Media, which in April launched a new division, n2, to handle digital out-of-home buys.
  • "Only" 40% of brand decisions made in store - For more than a decade, the oft-quoted statistic that consumers make 70% of brand decisions in the store boosted shopper marketing and made other advertising seem almost pointless. But an extensive new global study by OgilvyAction indicates that consumers aren't nearly as fickle as the figure suggests -- though they're still plenty receptive to changing their minds at the shelf. (our story on the "70% make brand decisions at the shelf" statistic pulls from a POPAI survey from 1995, which is still a frequently-cited source.)
  • IBC2008 to add Digital Signage Zone - The Digital Signage Zone will include representation from Sony, Panasonic, Harris, Matrox, Future Software: DigiSHOW, Thomson and Kinoton. Additionally, Miya Knight, editor of Retail Technology will moderate the opening digital signage panel. (meh, another trade show).

Looking for more digital signage info? Check out WireSpring's Kiosk and Digital Signage blog for in-depth industry analysis and even more news about the digital signage industry. While you're there, feel free to read up on our digital signage software and services

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