The morning press - digital signage news for January 15

Here are some of the more interesting industry new items from the past few days:

• WSJ Examines the Pre-Shopper Phenomenon: We just talked about it in a recent blog article on the WireSpring Digital Signage Blog - basically people who have to do research online before heading to the store.

• Retailers are making breakthroughs in understanding their customers’ minds. Here is what they know about you. It's from The Economist, so you know it's for real ;)

• Could targeted ads work on TV? Simon Kendrick thinks about what happens when TV ads are sold more like digital signs.

• Adcentricity releases a new media planning tool: That makes two for them, and close to a dozen (that I know about) for the industry. I think it's time to start working on aggregator aggregator software.

• US retailers must invest to beat recession - Deloitte has decided that the only way to make it through these tough times is to spend, and spend big.

Tags: digital signage, digital signage news

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