Morning, folks. Yeah, I've over-extended myself again. Sorry for the lack of posts. Craving digital signage news? I have a few odds and ends for you, then:
Tags: digital signage, digital signage news
Looking for more digital signage info? Check out WireSpring's Kiosk and Digital Signage blog for in-depth industry analysis and even more news about the digital signage industry. While you're there, feel free to read up on our digital signage software and services
- Mature Adults Gravitate to Vibrant, Single-Image Ads says strategy firm Creative Results. The results aren't particular to digital signage, but in my opinion, that gives them even more credibility than if they were. Looks like all of us taking the "full screen, damnit" position weren't completely off our rockers... Maybe.
- "12 months from now you won't be able to get a buy if you can't quote an OVAB standard measurement," says Adcentricity's Graeme Spicer. I suspect he's talking about a national or regional buy by a major brand. Hyper-local advertising will have no such problem. And small, local brands and services still make up the majority of DOOH advertising dollars (excluding Walmart's network, as usual).
- Trofie + Danoo Report 24%-53% Boost In Magazine Sales. Manolo Almagro did a nice interview with Christine Crowley, Trofie’s CEO/Managing partner, who explained how they're getting the most out of their digital signage network.
- Denny's Launches Digital OOH Network - Supposedly to support "marketing initiatives such as its Rockstar Menu." I'll be interested to see how their content strategy evolves over time.
- Today's Minority-Report dystopian fantasy, courtesy of The Telegraph, suggests that "Televisions 'to be fitted in contact lenses within ten years'" Insert your DOOH joke here.
Lamar's Testing Solar-Powered Digital Billboards, favoring solar cells and light-reflecting e-ink instead of traditional LEDs. The solution requires much lower power, but of course also requires daylight (or power-sucking spotlights) to be seen.
- Mike Dotson has an insightful commentary on the state of retail technology over at Retail Bulletin. In sum, cost-reducing solutions like advanced planning and automation tools will continue to sell well through the recession. Anything aimed at "driving sales" will have a tougher time.
Tags: digital signage, digital signage news
Looking for more digital signage info? Check out WireSpring's Kiosk and Digital Signage blog for in-depth industry analysis and even more news about the digital signage industry. While you're there, feel free to read up on our digital signage software and services
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