Make content? Get your name out in front of hundreds of digital signage companies!

Every now and then I have the chance -- nay the privilege -- to try and turn what ought to be a solicitation for free goods/services into a golden opportunity for those companies savvy enough to know a good thing when they see one. This is one of those times...

In short, POPAI, the organization that has spearheaded a large technical standards effort for the digital signage industry, has just put the finishing touches on the very first digital signage standard for media formats.  The goal of the standard, which will be published shortly, is threefold.  It will:

• Allow customers buying digital signage software and hardware to know for certain that it will play certain types of media,
• Allow the makers of said hardware and software to verify that their stuff will in fact play those media, and
• Allow creatives and agencies to confirm that the media they're producing is likely to play properly on most of the kit out there

Part of the standard is a collection of 31 test content files that vendors will use to test their products.  While a few companies, (most notable among them is Artisan Complete) have volunteered their services to produce these content files, there are still a number that need to be authored.

If you have the ability to author MP3, AVC, MPEG and/or WMV files, you have some royalty free and freely-distributable audio and video content laying around, and you want to gain some exposure inside the digital signage market, this could be a great opportunity. Authoring the files shouldn't take a great deal of time either. We'll supply the necessary graphics, overlay, and output options. You supply some medium- to high-bitrate images or video footage to give the files some visual appeal.

Here's the good part

You also supply your logo. Every file that you author can carry your logo, company name and URL. Since these files will be circulated to hundreds of companies in the industry, and available from POPAI's digital signage standards website for download by any interested parties, you'll gain massive exposure to those companies most active in our industry.

Interested?

If so, leave me a comment below with your capabilities and contact information and I'll get in touch about the different files that we still need to have authored.

Technorati Tags: digital signage, popai