Tuesday, July 21, 2009

Today's digital signage news - logos on the moon, a DS degree, and more!

It's proving to be an interesting week in the alternative out-of-home marketing segment. Here are a few stories to prove it:

  • A new company has formed to place logos on the moon that will be visible from earth. They plan to send robots to the lunar surface to carve small impressions out of the lunar soil in such a way that the shadows will form clear shapes. Somehow, according to the website, this will help to save humanity. Alas, there's no word yet on pricing or availability (from Adverlab).
  • Walmart is demanding more comarketing funds from its suppliers, according to this article at Adage, with the dual-goals of exerting more control over the store environment and suppliers, and, of course, producing a bit more cash for the retail giant during these troubled times. I'll probably blog on this topic a bit more later.
  • Texas State Technical College is proud to announce what I believe is the first even (associates) degree in digital signage. The very thought of this sends chills down my spine -- and not the good kind. However, it does look like the course load will focus on content creation and planning, rather than the core load of hype generation, research regurgitation and wishful thinking that I would have thought to comprise the majority of work for such a diploma.
  • Everybody and their brother has blogged about this already, but I'd be remiss in not mentioning that Peoplecount and Adcentricity have teamed up to create a variety of small- to medium-budget research programs for measuring digital out-of-home media, as notes Mediaweek. "The suite of five Research Lite packages are priced between $4,000 and $50,000, depending on the number of venues and markets required for Peoplecount's on-site intercept surveys."

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