Repurposing vacant storefront windows as giant pedestrian-level digital signage is all well and good. But what about those times when you want to be seen from more than just a few feet away? Well, if you're pharma giant Bayer, you just cover your entire ex-headquarters building with LEDs and turn the whole thing into a gigantic digital billboard that can be seen from miles away. Pics and videos courtesy of Engadget's article on the matter:
(here's the YouTube link for anyone viewing through Bloglines)
... and if you're fluent in German and tech, here's an explanation of how the whole thing was put together:
(youtube link)
(here's the YouTube link for anyone viewing through Bloglines)
... and if you're fluent in German and tech, here's an explanation of how the whole thing was put together:
(youtube link)
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2 comments:
Whoa! I've seen several of these new-age business signs, but none of them were anywhere close to this size. Maybe a few stories high - but never the entire building.
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