Putting signs between you and your fix

First Dave Haynes notes the creation of a new smoothie vending machine with digital screens attached and now this (from Engadget):

While it's still a concept, [Douwe Egberts]'s so-called BeMoved coffee machine promises to finally bring the disparate worlds of hot beverages and motion control together at last, and do nothing short of raise "human interaction with a coffee machine to a higher level" in the process. Because, really, you can never truly feel close to a coffee machine until it's taunted you to jump up and down to fill your cup of joe. Of course, you can also do some slightly more practical things like tailor your coffee exactly the way you like using the massive touchscreen, and even check up on the weather and news while you wait.

http://www.youtube.com/watch?v=ZY1uDPO_3ps&feature=player_embedded