Thursday, November 19, 2009

PlayByPee encourages radio listening

I'm having trouble deciding whether this is brilliant or insane, but it's definitely unique.  AdAge reported a few days ago about a decidedly #1 way to promote sports radio:
Canadian sports radio station AM640 wanted to promote its live commentary of ice hockey games. To show fans how exciting audio can be, it installed a poster over a urinal that provides commentary of the person doing their business.

The radio station targeted a toilet it knew would be full of ice hockey fans -- the one at Air Canada Bowl. When a fan approached, an excitable commentary lifted from an ice hockey game -- but one equally applicable to taking a pee -- began to play. Lines such as "He's approaching the bowl" played in an audio clip culminating with an ecstatic cry of satisfaction from the commentator.


This isn't the first time that people have tried to bring some kind of digital advertising to the urinal. In fact, I've have a couple of clients who have been putting up digital screens in men's rooms for quite some time. Heck, we've even seen interactive games where men are instructed to pee in certain places/directions to "drive" a car on a screen. (Ostensibly this was done to test whether the player was too drunk to drive home from the pub, but c'mon, we all know the truth).

Personally, I'm not too sure how I'd react to a play-by-play of stepping up to the urinal.



1 comment:

fernando said...

Dear Bill:

In Monterrey, Mexico this is quite popular, acutally there are around 100 bars that have digital screens in front of each urinar with a certain success. Is just something to take into account.
Regards,