Thursday, January 14, 2010

Bloggers of the world, unite!... in comfort

Adrian Cotterill of DailyDOOH fame sent this over to me this morning, and I'm posting it because:

a) as a blogger, I hope he does the same at DSE so that I might not have to pay $7 for crappy Starbucks coffee outside the expo hall, and

b) he said that if I wasn't nice to him, he wouldn't vote for me for digital signage man of the year

So, without further ado, here's the good news for digital signage bloggers who will find themselves in Amsterdam next month:

Comfy Couches and Espresso Machines Lined Up for Blogger Lounge at ISE
2010 AV Trade Show

DailyDOOH news portal and blog for digital signage sector arranges
industry-first new-style press room for bloggers on hall floor of
major European technology show

LONDON - Bloggers have re-written the rules on how industries are
watched and analyzed, and now a leading technology and media blog is
changing the way trade shows are covered by these new-style

Bloggers at next month's Integrated Systems Europe show in Amsterdam
will have comfy couches and chairs, free high-speed Internet and a guy
on hand making them all the espressos and lattes visitors can sip.

The Blogger Lounge, organized by digital signage/digital out of home
business DailyDOOH, is thought to be the first of its kind for such a
large AV show. While press rooms for mainstream and trade press are
typically hidden away far from a trade show's action, the DailyDOOH
Blogger Lounge will be located right among the booths and attendees in
the trade hall.

"We wanted to put together an area that was comfortable and relaxing,
and would allow our own writers and our friends who cover the industry
to sit, write, meet and catch their breath," explained Adrian
Cotterill, UK-based DailyDOOH's Editor in Chief. "This is going to be
the place where a lot of the buzz around ISE will be created and
relayed to readers all over the globe."

Cotterill added his hopes that the lounge attracts not only the
digital signage crowd, but writers more focused on the AV and systems
integration sector.

"People tend to not always realize the influence that bloggers and
social media in general has on how companies, and the industry as a
whole, are viewed," noted Dirk Huelsermann, the president of OVAB
Europe, whose booth will be next to the Blogger Lounge. "We're going
to see blogging and social media right in the middle of the event, and
that's fantastic."

The International Systems Integration show runs Feb. 2-4 at Amsterdam's RAI.

The DailyDOOH Blogger Lounge will be located in hall 10 at stand 10N118

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