I'm pretty sure that my position on the issue of privacy in retail stores and semi-public spaces is pretty well established by now. In today's 3 Minute Ad Age video, we've heard that advertisers have quite a different opinion, likening the data to "outdoor advertising's version of TV's commercial ratings." While that's hardly true -- dOOH measurement data is both more accurate and more sneakily acquired -- I suggest you take a second or two to check the video out, though anybody already familiar with the technology won't hear anything new.
Expect the debate to get turned up a notch in a few weeks. Word on the street is that both POPAI and the ISMI have something to say about the issue.
Expect the debate to get turned up a notch in a few weeks. Word on the street is that both POPAI and the ISMI have something to say about the issue.
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