The Arbitron Cinema Advertising Study

Arbitron has published a new study about the effectiveness of advertising in cinemas (which may be of interest to captive audience network owners and operators). Here's their synopsis:

"American cinema audiences are younger, more affluent and surprisingly receptive to pre-movie advertising. The Arbitron Cinema Advertising Study: Appointment Viewing by Young, Affluent, Captive Audiences explores the significant advertising opportunity that can be realized by targeting this highly educated and active group of consumers.

The study, which includes a qualitative profile of moviegoers and details their media habits, finds that moviegoers do not mind cinema advertising and, in fact, view it more acceptable than advertising on the Internet."

Go to their page here, or download the pdf here.