Wednesday, March 23, 2005

Time called on New Zealand's first digital billboard

From the New Zealand Herald:

"The lights have gone out on Australasia's first digital billboard, with a split between partners putting the company behind it into liquidation at the end of its closely-watched trial run.

The giant LED screen that lit up the corner of Fanshawe St and Halsey St was turned off two weeks ago, awaiting the outcome of an application to the Auckland City Council which had granted the billboard a six-month trial in September.

But the council said yesterday the application had been withdrawn, while companies' office records show a liquidator was appointed to its owner, Digital Light Solutionz, on February 23."

Digital Light Solutionz never quite made it onto my radar, so I don't have any thoughtful commentary on the matter. But you can read the complete article here.

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