Wednesday, March 23, 2005

PlayNetwork Delivers Wave of Digital Signage to Hollister Co.

"The virtual surf is up at Hollister Co.!

PlayNetwork Inc. announced today at GlobalShop 2005 the release of a new case study highlighting the most innovative digital signage application in the retail industry -- live video footage of Huntington Beach, California (Surf City, USA), broadcasted and displayed on large "Video Windows" in Hollister Co. stores nationwide.

Hollister, a Southern California-themed brand of Abercrombie & Fitch, has integrated the real-life beach experience into its stores through a unique video solution, which features live footage from two cameras mounted at the famous Huntington Beach pier (one facing north and one facing south). The video feeds are distributed via closed circuit network and displayed in real time in Hollister stores on two large Video Windows, each measuring more than 5 feet by 5 feet and consisting of nine liquid crystal displays in a 3-by-3 configuration."

Read the whole release here.

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