Friday, March 25, 2005

Vancouver credit union unveils digital signage

As reported in Broadcast Engineering:

"In its $3 million branch office in West Vancouver, BC, the North Shore Credit Union (NCSU) has replaced its traditional backlit posters promoting financial services with the vibrancy of moving images. Everlasting Communication, based in North Vancouver, B.C., has implemented a digital signage solution at NSCU’s newest branch in The Village at Park Royal.

Fred Cook, NSCU's chief information officer, said that digital signage makes economic sense for the financial institution because static posters quickly become stale and replacing them frequently is cost-prohibitive.

Moreover, he said, digital signage enables NSCU to communicate a greater amount of information about its many products and services, while allowing flexibility, control, and the ability to keep messages fresh.

Read the article here.

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