Wednesday, March 23, 2005

Puerto Rican Network Impresses Viewers, But Struggles For Ads


"With a higher population density than any state on the U.S. mainland, the island of Puerto Rico might seem to present a perfect captive audience. But the operator of the Caribbean commonwealth’s main digital-signage operation admits that it is struggling to recruit advertisers to the new medium, despite data to suggest that his screens reach more than half the population every month.

Macar AIM (Advertising in Motion) completed the first of its Spanish-language Retail Media Network installations in Puerto Rican supermarkets in 2003, and is currently operational in 30 venues across the island, mainly in the Mr. Special, Super Max, Pitusa and Supermercados Econo chains."

Read the whole article here.

No comments: