Monday, April 11, 2005

Subways tune in to new revenue

USA Today has a nice article on subway digital signage from Rail Network. They say:

"The Rail Network, a private company based in New York, is installing five 15-inch, flat-screen televisions inside each of 100 rail cars and eventually will put them in all of the Atlanta system's 338 cars. Later this spring, trains will feature updated news programming in English or Spanish from Atlanta's ABC affiliate, as well as three music channels.

Passengers will have to bring their own headsets. Televisions will have closed captioning, and audio will be available only through FM radios and FM-ready cell phones.

The Metropolitan Atlanta Rapid Transit Authority (MARTA) expects to generate $20 million over 10 years in advertising revenue from the deal. That's a small part of MARTA's $316 million operating budget and is unlikely to delay a proposed one-way fare increase from $1.75 to $2."

The entire article can be found here.

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