Tuesday, June 21, 2005

Tesco And ASDA win awards for digital retailing

From aka.tv:

"Two TV networks run by British retailers were recognised at the European Retail Solutions Awards presented last week in Birmingham, England.

"The award for Most Innovative Use of In-Store Technology went to supermarket leader Tesco for its Tesco TV network, a project on which it worked with companies including Hughes Network Systems Europe, JCDecaux, Panasonic, Scala, and aka.tv’s parent Instrumental Media Group.

"Tesco’s IT director Colin Cobain was also named Retail IT Professional of the Year.

"Tesco’s main rival ASDA and Hughes Network Systems were recognised in the award for Best Use of Technology for Employee Development, given for ASDA’s 24/7 TV service aimed at its 140,000 staff."

Read the rest of the story here.

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