Tuesday, November 22, 2005

In-Store TV boost potato chip sales

According to this article in the Retail Bulletin, "Pepsico successfully target[ed] UK housewives through a Tesco TV campaign promoting Walkers Potato Heads 6 packs." Subsequent sales results indicated that the in-store TV campaign produced a 4% sales uplift for the products during the campaign, above and beyond any price promotions that may have also been in effect.

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