Saturday, July 21, 2007

Context makes even good ads look bad

Right after I posted an article to the WireSpring weblog about the import roles that both content and context play in making a digital signage deployment successful, one of my colleagues sent me this hilarious and illustrative evidence that the same is true for any advertising medium.

I guess it just goes to show that no matter how fantastically amazing your content is, if it isn't shown in the proper environment, your message is going to be lost, or worse, misinterpreted entirely.

Technorati Tags: out-of-home, advertising,digital, signage

1 comment:

Unknown said...

Bill, I had some questions for you; would be helpful if we could chat on the phone. I work for an investment fund and we are in the process of conducting some work in this industry and I would value your perspective. if you are interested in speaking, kindly email me at