Wednesday, August 29, 2007

Get a free copy of the ultimate digital signage primer, "Lighting up the Aisle"

According to an email I just got from POPAI, if you register for their At-Retail Media (ARM) conference by tomorrow at 3PM you'll get a free copy of Laura Davis-Taylor and Adrian Wiedman's digital signage primer "Lighting up the Aisle". I actually just posted a mini-review of the this great digital signage primer over at the WireSpring digital signage blog, so I can tell you that it's a must-read for anybody thinking about getting started with digital signage or interactive retail media. It also offers some great insights and much-needed perspective for those of us a bit more familiar with the subject matter, so it's by no means a "for dummies" book.

If you're interested in registering, click here to register or view a roster of speakers and a schedule.

For what it's worth, I went to the ARM conference last year and it was a really good, solid experience. This event is a one-day seminar that draws speakers from multiple different (but complementary) industries and managed to present both practical and theoretical information. Since my biggest complaint about these kinds of seminars is that they often stray too far into theoretical territory and provide precious little "take-home" knowledge, as far as I'm concerned ARM Expo 2006 gave POPAI real digital signage street cred.

While this year's conference features many of the usual suspects, Steve Yetsko's presentation on how to tell if in-store media is working could be the one to beat. Here's the synopsis:
Traffic counts and point of sale data only tell part of the At-Retail Media story. The book has yet to be written on what content mix makes digital signage advertising most effective. By utilizing video mining, Digital signage networks can become real world test labs to find out what content can attract, engage and motivate.
Plan on going?

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