Friday, December 21, 2007

The battle over electronic billboard regulations continues

MediaBuyerPlanner has a as a nice and concise overview of the current round of regulations and legislation that has cropped up to handle the growing popularity of electronic billboards. Worth a read for anybody thinking of getting started in that side of the biz, or even for those folks who have (or manage) existing static billboards and are pondering the jump to digital.

The bottom line: the Feds aren't going to help you here, though they're unlikely to cause harm either. And even if the states to pass encompassing legislation that permits the use of roadside electronic displays, local municipalities will always have the ability to put the kibosh on digital billboard projects in their neighborhoods that don't meet their approval.

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