South African network rolls out 4000 screens to 300 locations

I hadn't heard much digital signage news from the Cape of Good Hope recently, but this article indicates that there's at least one big new network in the works right now:

One Digital Media, headed up by CEO Mike Bosman, has installed a digital media network with over 4000 screens in 300 retail outlets around South Africa in the past four months - allegedly making it the largest network provider of its kind in the country. The Spar group was the first major retailer in South Africa to implement the network....

Spar has over 799 stores nationwide with an estimated 66 million shoppers. It also records up to 44 million till transactions every month. The screens are targeted at shoppers in high traffic zones in stores like entrances and till points. They are also hung over aisles, and category sections and product screens are positioned directly in front of the product on the shelf.

The network has already caught the attention of advertisers like Coca Cola, Unilever, Colgate and Cadburys, and the CEO claims to come from a background at international creative and advertising powerhouse TBWA (now TBWA\Chiat\Day here in the US). The system appears to use a conventional setup of 32 inch screens in the main aisles of the stores, though I haven't seen any install photos yet.

Tags: digital signage, south africa, in-store advertising