Friday, December 14, 2007

Tesco Screens RFP on the way

Ah, Tesco Screens (formerly Tesco TV). It's gone through every stage of the digital signage lifecycle*, from hey-let's-try-this-out to this'll-be-the-next-big-thing to drat-it's-still-not-working to why-are-we-doing-this to wait-we've-been-doing-it-wrong to ok-I-think-we-figured-it-out-now.

And now apparently we're now on the way back to hey-let's-try-this-out again! According to Adrian Cotterhill, who's carrying the super-duper, double secret worldwide exclusive info, the creative approach to Tesco Screens is up for review, and proposals to produce the content for Tesco and its advertisers are being requested. No word on if/when any of the other portions of the project will be refitted yet, but I suspect Adrian will scoop us all with the info the moment it happens.

* Those of you who have conducted a digital signage project probably recognized that these aren't the proper names of the lifecycle stages, but it's Christmastime and I'm trying to cut down on my swearing. Damnit.

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