Tuesday, February 19, 2008

The morning press - digital signage news for February 19

Here are some of today's interesting clips from the web:

  • CBS signs £58m Westfield deal - A network of LCD screens and video walls will be situated in major walkways throughout the centre, providing an attractive canvas for advertisers.
  • MultiVu enhances video distribution options - MultiVu made two announcements this week, both related to its video offerings. Yesterday, it launched a mobile video distribution service, giving users the ability to receive video content on PDAs, mobile phones, and other mobile devices. Today, it announced that customer video can now be made available on the 23-story Reuters digital billboard in Times Square.
  • U Choose Network launches digital ad content delivery service - Advertisers or agencies sign up with the UCN and log onto the UCN portal from any Internet-connected computer to upload their content in digital file form. They choose geographically where they would like their ad to run, what types of locations or businesses may display it, what dates they would like their ad to run, and they set their own CPM. Then they set a maximum budget for each campaign. Sounds like SeeSaw Networks to me, but maybe the auction-style participation sets them apart.
  • China Leads the Digital Signage Race - Perhaps due to the few choices available in the nascent Chinese media market, digital signage is quickly getting the approval of advertisers. With 3 successful IPOs on NASDAQ, China leads the world in the race of digital signage networks.
  • PhiMedia Targets Point-of-Sale in Portland (sorry, somebody emailed me a PDF, so no link) - PhiMedia partnered with Aptus Financial, a national leader in ATM placement and management solutions – together they have initiated the implementation of this latest innovation in interactive out-of-home advertising within the Portland market (and nationwide). The first locations in Portland, OR deliver over 1,000,000 impressions to over 700,000 consumers in the Portland/Vancouver metro.
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