Thursday, March 20, 2008

The morning press - digital signage news for March 20

Here are some of today's interesting clips from the web:
  • CBS TV Unveils Local Ad Net - Not digital signage related per se, but something you might want to know about: CBS announced the launch of the CBS Local Ad Network, a first-of-its-kind Web network created by syndicating CBS local news content to local bloggers and social media Web sites. In exchange for publishing the CBS news widgets and links to local CBS video and text news, local sites receive a portion of the ad revenue sold by the CBS stations.
  • Scion Reaches Out With Street Displays - Pedestrians in New York and Chicago might be startled when passing storefront windows displaying Scion digital billboards: As they approach, the cars on screen will move farther away from them. Attik created the month-long campaign with technology company InWindow Outdoor, which helped implement the interactive displays. The screens will be located in Chicago near Millennium Park and in New York next to Bryant Park.
  • Digital View Launches New e-Paper Technology - ActivPrint uses programmable e-paper technology and animation combined with the latest design techniques to bring advertising materials to life. ActivPrint can be created in any shape, and with up to ten animation steps -- delivering a high-resolution, flexible, and cost-effective advertising display. It also can operate for up to one year on two AA batteries.
  • National Cinemedia to test Audiencegames - Brand Experience Lab’s AudienceGame is a kind of "advergame" which is played by theater audiences moving together to act as a 'virtual joystick' to control the gaming elements on the big screen.
  • Cruise Ships Sell On-Deck Jumbotron Ads - Brand Connections has teamed with Carnival to broadcast ads on the cruise line’s On-Deck Jumbotrons. Each advertiser’s pitch will air at least once per hour from 7 a.m. to 10 p.m. and ads are mixed in with content such as sporting events, movies and announcements regarding the day’s activities and scheduled port stops.
  • Outdoor Up 7% in 2007 - Outdoor or out-of-home advertising continued to outpace most all other media, growing 7 percent to $7.3 billion in 2007, according to figures released Tuesday by the Outdoor Advertising Association of America.
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