Tuesday, January 13, 2009

The morning press - digital signage news for January 13

Here are some of the more interesting industry new items from the past few days:

  • Intel unveils a new combination POS/digital sign terminal: Ok, another big manufacturer and brand is involved in the space. That alone is still newsworthy. But considering that Dell, IBM and NCR already have similar offerings with equivalent capabilities, what does Intel know that the rest of them haven't figured out, if anything?
  • Danoo Expands OOH Net to Airports: This was interesting to me, because at first glance it appears to be quite far away from Danoo's original mission. Can hyperlocal advertising work out in airport environments?
  • Organic says "the art of the billboard" is due for a comeback: Admit it. You've clicked on one of those Digg links to pages filled with unique, crazy and creative outdoor ads only to think "that can't be real." But according to Omnicom unit Organic, that kind of outdoor spectacle might become more commonplace in the near future.
  • Eiki acquires .advancedMethod: Wow, grammar at the beginning of a company name. That's gritty. Hopefully Eiki will be able to integrate the firm in a way more elegant than renaming them to Eiki.advancedMethod a'la the $7M PriceWaterhouseCooper PR debacle of the mid-1990s.
  • Haynes sees some cool stuff at NRF: Not a terribly helpful title, you say? Well, it's still worth a read, as he takes a first-hand peek at some of the new retail technology on the show floor.

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