Tuesday, January 27, 2009

The morning press - digital signage news for January 27

Here are some of the more interesting industry new items from the past few days:

  • Personalized Ads Attract Big Spenders, Frequent Shoppers, according to ChoiceStream. Now, they were studying online advertising, and not our out-of-home stuff, but from a psychological perspective one would imagine similar results in our medium. Unfortunately, advertising special offers -- particularly those adjusting the price or any kind of financing options -- and not allowing any visitor to take advantage of them is illegal in the US.
  • Hotels.com is playing with Digital OOH, starting with a :30 spot as well as a custom :120 spot to run on three IdeaCast platforms: Airline TV, Health Club TV and Six Flags TV. Their goal will be to reach their core audience of travelers, "at key aperture moments when a travel message is much more relevant." I'm not sure what that means, but it sounds neat.
  • Retailer Daily has a nice summary piece titled "In-Store Video Networks Catch Shoppers at Crucial Moment" up on their site. There isn't a lot of new news for those of you already following the industry. But for the few retail execs that somehow haven't yet heard about digital signage, it's a good look at why our medium is becoming so important.
  • Nielsen Suspends PRISM Data System, which is a bit of a let down after all of the hype and buzz that the in-store media measurement program had generated over the past few years. I'm going to be looking at this in a bit more detail (as well as the Schering-Plough thing above) a little later at the WireSpring Digital Signage Blog.
  • SeeSaw Adds Eight Network Affiliates, bringing their total to a lot. The new networks add inventory across 700 new venues and 3.5 million weekly impressions to SeeSaw's growing portfolio of digital out-of-home inventory. Combined, SeeSaw's convenience network delivers 10 million weekly impressions across more than 2,500 locations.

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Barnaby Page said...

Hi Bill

Roku has been in the digital-signage business since 2006 - long before Netflix. So even though the majority of their business is in consumer, they do have some pedigree here!


Barnaby Page

Anonymous said...

Digital signage sales, ventures, and technology should only continue to grow. With many commercial industries adopting this technology as a more effective and efficient means of communications, it shows a lot of promise!