The morning press - digital signage news for January 29

Here are some of the more interesting industry new items from the past few days:

• Need to put a touch screen digital sign in a bad part of town? Concerned you might get caught in a drive-by? Don't worry, Vissumo's got you covered - literally. Their new display will stop 9mm bullets in their tracks.

• Using Digital Signage At Banks To Cross Sell Products & Services - Sure it's a fairly straightforward piece, and sure it's written by a vendor (a competitor, no less!), so it's certain to be biased, but digital signage in banks get limited press compared to "real" retail. Go ahead, take 2 minutes and give it a read.

• How Digital Signage Can Help in a Tough Economy - John DeWitt does a good job of covering the digital signage market in a way that's useful to AV integrators. His topic today is something at the top of many companies' minds.

• Does “What You See” Really Influence “What You Get”? - Evan at StorefrontBacktalk has a great article about how perception influences reality at the point of sale.

• Tokyo's testing E-paper signs for disaster prevention. I wonder if they have an icon for "Godzilla attack" yet?

• NEC Launches Eye Flavor, Japan's First All-in-One Digital Signage Board with Face Recognition Technology - It only works on Japanese faces right now (not sure how that is), and it costs over $20K, so it's not exactly ready for mass consumption. But if you weren't worried about the impact of being recognized everywhere you go just yet, maybe you should be :)

• Out-of-home can create deep connections - Mat Zucker from Agency.com takes a look at some of the interesting digital out-of-home projects going on, and what they mean for marketers, agencies and brands.
  

Tags: digital signage, digital signage news

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