Wednesday, June 03, 2009

Going to Infocomm? Want to stop in at a Strategy Institue conference? Read on, get 10% off...

In spite of their curious habit of NAMING THEIR CONFERENCES IN ALL CAPS, I'm generally a fan of the Strategy Institute's digital signage seminars. We've sponsored a bunch, and I've attended more than I can count at this point. The next one I'm heading to is right up the road (well, a long way up the road) at Infocomm 2009 in Orlando. Their "2nd Annual DIGITAL SIGNAGE TECHNOLOGY SUMMIT" is going to focus on 11 case studies from users in the education, corporate, government, transit, healthcare facilities, convention centers, airports, public spaces, and hotel/hospitality sectors.

While the TECHNOLOGY SUMMIT sounds like it has a lot to do with technology, it's less of a nuts-and-bolts affair and more of a strategic planning session to help people integrate digital signage solutions into their rate cards. Since Infocomm tends to be AV- and IT-vendor heavy, there will probably be coverage of things like planning rollouts effectively, using digital signs to find new revenue streams, lower operating costs or improve productivity, and integrating digital signage solutions with other products.

Since the conference is held at the same place and time (roughly) as Infocomm (it's Tuesday, June 16th and Wednesday June 17th at the Orange County Convention Center), there's a good chance you'll already be in the neighborhood. Should you decide to attend, readers of this blog can get a 10% discount by mentioning the code "9015-DSN10" when you sign up. Full details are at:

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