Wednesday, June 03, 2009

POPAI's CEO resigns as marketing at-retail moves above-the-line

Here's the official distribution which somebody left (in a twist of irony) as a blog comment on a recent post about the POPAI board meeting:
From: John Anderson, POPAI Chairman of the Board, BPOil/Bovis Lend Lease
Re: POPAI President and CEO Dick Blatt resignation

June 3, 2009

Please be advised that POPAI President and CEO Dick Blatt has announced that he will resign those posts at Point of Purchase Advertising International (POPAI) effective immediately. The announcement was made yesterday during POPAI's Board of Directors meeting. Since Dick joined POPAI nearly two decades ago, we've seen Marketing at Retail grow from below the line media to an important strategic campaign element.

Today, POPAI's board and membership is comprised of the world's most powerful retailers, agencies, brands and producers. POPAI currently has more than 20 chapters globally with 17,000 individual member contacts. The entire industry and organization recognizes his dedication over the past 17 years. We wish him much success in his future endeavors.

POPAI continues to grow with strong leadership in North America and globally, as we progress forward studying shopper engagement, shopper insights, protecting our member's interests on the legislative front and fortifying the business of Marketing at Retail for all of our membership segments. POPAI's global reach and resources will continue to help drive a new level of success within the Marketing at Retail environment.

Among our many initiatives, this summer, POPAI is launching retail level research across multiple trade channels- including supermarkets, drug stores, mass merchandisers and convenience stores- to determine what in-store solutions, Marketing at Retail materials and shelf layouts work best and, most importantly, why and how they turn shoppers into buyers. Study participants include 7-Eleven, Inc., Ahold, Frito-Lay North America, Pepsi-Cola North America Beverages, Walgreens and a Major Mass Retailer.

POPAI will continue to provide the services and programming that you have come to expect.
If you have any questions, please do not hesitate to contact Kevin Murphy, Vice President of Member Services at 703.373.8804

While it's sad to see Dick go, I'm very excited about the direction POPAI is taking. Rather than being just a supplier-centric organization focused on POP displays, the group is now exploring topics like shopper marketing research and in-store media measurement, and continues to expanded their focus on digital signage and digital retailing (as evidenced by their ongoing work on technical standards and the digital privacy debate).  No word just yet on who the new CEO will be.

No comments: