Thursday, April 21, 2005

PRN wins digital signage award

PRN Corporation, the nation's largest in-store media provider, announced today that the company has received the 2005 Frost & Sullivan Market Leadership Award for the North American Digital Signage Market.

The Frost & Sullivan Market Leadership Award is given to the company that has exhibited market share leadership and substantial revenue growth, while driving market and technological innovation. The Award is based on data derived from interviews conducted by Frost & Sullivan and from proprietary data extensively researched by the firm.

According to Vineeta Kommineni, Industry Analyst, Frost & Sullivan, "PRN Corporation has used a strategy of organic growth and acquisitions to rapidly expand the digital signage market and perch itself as the sole Tier 1 vendor in the industry. The company has battled the cynicism and uncertainty which accompany an unproven media vehicle to bring clients across retail categories such as mass merchandising, warehouse clubs, home electronics and grocery into
the fold of the industry. We believe that PRN's 12-year presence in the
industry has endowed it with mature proprietary software and refined processes to take and maintain the lead over its competitors in a market that is on a steep growth trajectory."

In 2004, PRN rolled out its TV networks across 325 Costco stores, 140
ShopRite grocery stores and 143 Pathmark grocery stores. The company recently inducted the CEO of Carat North America and the CMO of NBC Universal Television Group to its Board of Directors further boosting its competence.

"We are pleased that Frost & Sullivan has honored PRN with the Market Leadership Award," said Charlie Nooney, chief executive officer of PRN. "Our dedication to creating entertaining and informative media networks at leading retailers throughout the U.S. has enabled us to continually deliver significant value to our retailers, advertisers and content partners and to enhance the shopping experience for consumers."

The complete press release is here.

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