Monday, May 16, 2005

Another restroom digital signage network

Digital signage networks for restrooms? Apparently so, as reported by

"The next time you visit the washroom in a London bar, you might find yourself face-to-face with the latest innovation in advertising – the AddMirror.

Working exactly like a regular mirror until electronically activated, the AddMirror uses two-way glass and intelligent lighting to reveal up to six A4-sized still advertisements, displayed from inside the device using preset lighting sequences. When switched off, the AddMirror reverts back to being a standard mirror.

The product, developed by privately-owned British ambient-media company Addirect, is described by managing director Ben Grant as “the next generation of static advertising, with four times the effect of normal panels” and aims to provide cost-effective exposure in an environment that delivers reliable footfall and high dwell time.

You can read the complete article here.

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