Monday, May 16, 2005

Toronto rolls out signage to subways

In a bold move by the Toronto Transit Commission, The ONESTOP [digital signage] Network was approved for a full rollout in subway stations across Toronto. State-of-the-art LCD screens will be installed to provide Toronto's more than 875,000 daily commuters with news, weather, sports, up to the minute TTC service updates, and valuable messaging for community non-profit groups.

Over the course of the seven-year contract, ONESTOP Media Group will install and operate the custom designed technology at no cost to the Commission or the tax payers of Toronto. The new service will cost between $14-18 million to build and operate. Over the term of the contract it will generate $3-4 million dollars in revenue for the TTC.

Read the full press release here.

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