Clear Channel enters electronic billboard market

"Clear Channel Outdoor is to enter the U.S. digital-signage market with the deployment of a pilot network of seven digital LED boards, installed adjacent to major roads throughout the Greater Cleveland area of Ohio.

"The 14-by-48-foot billboards, supplied by South Dakota-based Daktronics, will be situated in seven strategic roadside positions, selected because they have long approaches during which drivers can view the signs.

"The LED billboards will replace existing Clear Channel static billboards in each location, and the company says it has worked with all the individual cities in which the signs are located to obtain the necessary permits for the move to digital content.

"According to Clear Channel, content on the LED network will initially comprise public-service announcements from local nonprofit institutions such as the Animal Protective League, Cleveland Metroparks Zoo and Cleveland Museum of Natural History, with commercial advertising content scheduled to begin at the beginning of July."

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